LATAM Field Marketing Lead - ABM & Demand Gen

Teradata; Topeka (KS); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Flexible work model

Equal opportunity employer

Health care benefits

401(k) retirement plan

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM with additional NA responsibilities. You will drive ABM and demand programs to build pipeline, collaborate with LATAM sales, SDRs, and channel partners, and tailor content for Spanish and Portuguese markets.

The role requires 5–8 years in B2B marketing, regional LATAM experience, Salesforce proficiency, and fluency in English and Spanish (Portuguese a plus). You will manage regional budgets and events across multiple markets.

Qualifications

• Bachelor's degree required; 5–8 years in B2B marketing.
• Regional LATAM marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational and communication skills.
• Proficient with Salesforce; familiar with ABM platforms.
• Fluent in English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with ABM and content syndication.
• Collaborate with regional sales, SDRs, and partners to align pipeline goals.
• Plan regional events, campaigns, and content activation for multiple markets.
• Enable localized campaigns in Spanish and Portuguese for LATAM.
• Manage regional marketing calendar and budget with data-driven optimization.
• Support field marketing and demand gen in USA and Canada as needed.
• Travel domestically and internationally as required.

Skills

B2B marketing experience

Regional LATAM marketing

Data-driven / analytical mindset

Strong organizational skills

Direct and indirect sales awareness

Proactive / collaborative

Fluent English and Spanish

Education

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM with additional NA responsibilities. You will drive ABM and demand programs to build pipeline, collaborate with LATAM sales, SDRs, and channel partners, and tailor content for Spanish and Portuguese markets.

The role requires 5–8 years in B2B marketing, regional LATAM experience, Salesforce proficiency, and fluency in English and Spanish (Portuguese a plus). You will manage regional budgets and events across multiple markets.