ISV Ecosystem Growth & Partnerships Lead

Okta; Washington (District of Columbia); On-site; USD 174,000 - 260,000; Full time

Job summary

Okta is seeking a growth-oriented marketer to lead ecosystem and partner marketing initiatives within its ISV Ecosystem team. The role focuses on expanding SaaS integrations, driving multi-channel growth, and building data-driven marketing motions for enterprise customers.

You will enable ISVs, optimize funnels, and scale marketing systems with automation and AI-powered workflows, collaborating across Product, Partnerships, and Marketing Ops.

Qualifications

• 4+ years in growth/partner/developer marketing, ops, or product marketing in an enterprise B2B SaaS.
• Funnel analytics mindset with data-driven campaign optimization.
• Translate technical concepts into business value for engineers and executives.
• Deep SaaS and platform understanding across lifecycle stages.
• Cross-functional collaboration across Product, Developer Success, Corporate Development, and Marketing.
• Autonomy in fast-paced, evolving environments with shifting priorities.
• Proficiency with marketing automation platforms and CRM integrations.

Responsibilities

• Design and execute multi-channel growth programs to drive ISV adoption into the Okta Integration Network.
• Build automated lifecycle sequences and run experiments to improve completion and ROI.
• Create GTM toolkits with PMM and Partnerships to announce ISV integrations and accelerate adoption.
• Establish and optimize funnel metrics and KPIs for SaaS ISV acquisition and ecosystem growth.
• Collaborate with IT, Marketing Ops, and Digital teams to scale ISV marketing systems using AI.
• Develop strategies to identify, source, and enrich target ISV contacts for outreach.

Skills

Growth marketing

Partner marketing

Developer marketing

Business operations

Product marketing

Funnel analytics

Marketing automation

SaaS knowledge

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

Okta is seeking a growth-oriented marketer to lead ecosystem and partner marketing initiatives within its ISV Ecosystem team. The role focuses on expanding SaaS integrations, driving multi-channel growth, and building data-driven marketing motions for enterprise customers.

You will enable ISVs, optimize funnels, and scale marketing systems with automation and AI-powered workflows, collaborating across Product, Partnerships, and Marketing Ops.