ISV Ecosystem Growth Lead (Remote)

Okta; Chicago (IL); On-site; USD 174,000 - 260,000; Full time

Job summary

Okta is seeking an ISV Ecosystem Growth Manager to design and scale growth loops that attract, convert, and activate ISVs into the Okta Integration Network. You will partner across Product, Marketing, IT and Partnerships to drive multi-persona engagement and demonstrate the business value of open identity standards.

You will build programmatic acquisition, lifecycle nurture, and enablement tools, track funnel KPIs, and scale marketing systems using AI.

Qualifications

• 4+ years in growth, partner, developer, or product marketing in enterprise B2B SaaS.
• Funnel analytics mindset with data-driven optimization.
• Translate technical software concepts for engineers to executives.
• SaaS business models, platform dynamics, and lifecycle understanding.
• Cross-functional execution across Product, Developer Success, Corporate Development, and Marketing.
• Autonomy and ability to thrive in fast-paced environments.
• Marketing automation experience with Marketo/HubSpot/Pardot and Salesforce.

Responsibilities

• Design and execute multi-channel growth programs targeting product, engineering and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network (OIN).
• Build automated lifecycle sequences and run experiments to improve completion rates and ROI.
• Create "go-to-market in a box" toolkits with PMM and Partnerships for faster ISV announcements and adoption.
• Establish, track, and optimize Okta's SaaS ISV acquisition funnel and ecosystem growth KPIs.
• Collaborate with IT, Marketing Ops, and Digital teams to scale ISV marketing systems using AI and automation.
• Identify, source, and enrich target ISV contacts to enable effective outreach.

Skills

Growth marketing

Funnel analytics

SaaS & platform

Cross-functional execution

Marketing automation

Adaptability

Technical fluency

Lead enrichment

Partnerships

Data-driven decisions

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

Okta is seeking an ISV Ecosystem Growth Manager to design and scale growth loops that attract, convert, and activate ISVs into the Okta Integration Network. You will partner across Product, Marketing, IT and Partnerships to drive multi-persona engagement and demonstrate the business value of open identity standards.

You will build programmatic acquisition, lifecycle nurture, and enablement tools, track funnel KPIs, and scale marketing systems using AI.