Insights & Analytics Analyst — Drive Data-Driven Growth

Omnicom Media; New York (NY); On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in New York seeks an Analyst, Analytics/Insights to drive business growth with data-driven solutions. You will design dashboards, reports, and analytics recommendations across media, website, social, and marketing analytics to inform strategic decisions.

You will extract and validate complex data, build dashboards in PowerBI or Tableau, implement UTM/GTM tagging, and translate findings for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred).
• Experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing).
• Proficiency in Excel, PowerPoint, SQL, R, Python; familiarity with tagging (UTM) and dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills for data-driven decisions.

Responsibilities

• Extract, validate, and interpret complex datasets from diverse marketing and database platforms.
• Use web and media analytics tools (Google Analytics, Adobe, DCM) and other data sources to collect and summarize insights.
• Develop reports and automated dashboards (PowerBI, Tableau) to support decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM).
• Analyze data to provide actionable commentary and respond to stakeholder requests.

Skills

Analytical thinking

Data storytelling

Problem solving

Education

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science

Tools

Tableau

PowerBI

Google Data Studio

Datorama

Google Analytics

Adobe Analytics

DCM (DoubleClick)

Job description

Omnicom Media in New York seeks an Analyst, Analytics/Insights to drive business growth with data-driven solutions. You will design dashboards, reports, and analytics recommendations across media, website, social, and marketing analytics to inform strategic decisions.

You will extract and validate complex data, build dashboards in PowerBI or Tableau, implement UTM/GTM tagging, and translate findings for stakeholders.