Insights Analytics Analyst: Drive Growth with Data

Adelphi Group; New York (NY); On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in New York seeks an Analyst, Analytics/Insights responsible for turning data into actionable marketing insights. You will design dashboards, analyze campaigns and channels, and deliver data-driven recommendations to drive growth.

The role requires strong skills in Excel, SQL, R/Python, and dashboarding tools like Tableau and Power BI, with hands-on experience in tagging and web analytics. Office-based collaboration is part of the role.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights.
• Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis.
• Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

Skills

Excel

PowerPoint

SQL

R

Python

UTM tagging

Tableau

Power BI

Google Data Studio

Datorama

Education

Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred)

Tools

Tableau

Power BI

Google Data Studio

Datorama

Job description

Omnicom Media in New York seeks an Analyst, Analytics/Insights responsible for turning data into actionable marketing insights. You will design dashboards, analyze campaigns and channels, and deliver data-driven recommendations to drive growth.

The role requires strong skills in Excel, SQL, R/Python, and dashboarding tools like Tableau and Power BI, with hands-on experience in tagging and web analytics. Office-based collaboration is part of the role.