Director of Analytics & Insights - Data-Driven Growth

Adelphi Group; New York (NY); On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media, based in New York, seeks a Director of Analytics/Insights to drive growth through data-driven marketing analytics. You will lead cross-functional teams, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will guide data-informed decision-making, develop analytics strategies, and nurture client relationships with strategic guidance while managing vendors and new business opportunities.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, CS or related field.
• 8–10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
• Experience with digital analytics tools and data infrastructure.
• Strong analytical and problem-solving abilities.
• Effective stakeholder management and relationship-building skills.
• Leadership abilities to train and guide junior team members.
• Proficiency in summarizing disparate datasets using Excel, Tableau, PPT and SQL.
• Adaptability in fast-paced environments with changing business needs.

Responsibilities

• Lead and guide junior team members in extracting data from marketing platforms, ensuring data quality.
• Provide thought leadership in innovative marketing analytics methodologies and technologies.
• Oversee data analysis, findings and observations with clear articulation.
• Develop analytical plans, selecting methodologies, KPIs and metrics.
• Manage external vendors including online services, research firms and marketing agencies.
• Lead cross-functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

Skills

Digital analytics tools

Data infrastructure

Analytical skills

Stakeholder management

Leadership

Data visualization

Education

Bachelor’s degree in Marketing/Media/Statistics/Finance/Math/Accounting/CS

Tools

Google Analytics

Tag Manager

Adobe Analytics

SQL

NoSQL

Cloud Storage

Excel

Tableau

PowerPoint

Job description

Omnicom Media, based in New York, seeks a Director of Analytics/Insights to drive growth through data-driven marketing analytics. You will lead cross-functional teams, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will guide data-informed decision-making, develop analytics strategies, and nurture client relationships with strategic guidance while managing vendors and new business opportunities.