Analytics & Insights Director — Drive Growth with Data

HGG IPG Health, LLC; United States; On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media in the United States is seeking a Director of Analytics/Insights to drive growth through data-driven insights, leading cross-functional teams to develop and execute innovative marketing analytics strategies. You will collaborate with stakeholders to quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will also develop and maintain client relationships through exceptional analytics expertise and strategic guidance, while mentoring junior

Qualifications

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred).
• 8-10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
• Proficiency in digital analytics tools and data infrastructure (SQL, NoSQL, cloud storage).
• Strong analytical and problem-solving skills to tackle complex business challenges.
• Effective stakeholder management and leadership abilities.
• Proficiency in summarizing disparate datasets using Excel, Tableau, PPT, SQL.
• Adaptability in fast-paced environments, with ability to pivot to changing business needs.

Responsibilities

• Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.
• Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.
• Oversee data analysis, key findings and observations, ensuring clear articulation.
• Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.
• Manage external vendors, including online services, research firms and marketing agencies.
• Lead cross-functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

Skills

Leadership

Stakeholder management

Analytical reasoning

Communication

Problem solving

Education

Bachelor's degree in Marketing/Statistics/CS

Tools

Google Analytics

Tag Manager

Adobe Analytics

SQL

MySQL

NoSQL

Cloud storage

Job description

Omnicom Media in the United States is seeking a Director of Analytics/Insights to drive growth through data-driven insights, leading cross-functional teams to develop and execute innovative marketing analytics strategies. You will collaborate with stakeholders to quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will also develop and maintain client relationships through exceptional analytics expertise and strategic guidance, while mentoring junior