Senior Analytics & Insights Analyst - Hybrid NYC

Interpublic; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Omnicom Media in New York is seeking a Senior Analyst, Analytics/Insights to drive growth through data-driven insights and actionable dashboards. You will collaborate with cross-functional teams and media partners to plan, execute, and evaluate marketing initiatives using advanced analytics and visualization tools.

The role requires 1+ year in marketing analytics with strong Excel, PowerPoint, and skills in R/SAS/SQL, plus experience with Google Analytics, Adobe, GTM, and Tableau/PowerBI.

Qualifications

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science.
• 1+ year of experience in marketing analytics with advanced Excel and PowerPoint.
• Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).
• Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media tagging.

Responsibilities

• Extract, validate, and interpret data from multiple marketing platforms.
• Build automated dashboards (PowerBI, Tableau) and PowerPoint reports.
• Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking.
• Derive key findings from analyzing diverse data sources and communicate results to senior analytics staff.
• Inform business decisions by integrating KPIs and benchmarks into dashboards and reports.

Skills

Excel

PowerBI

Tableau

Google Analytics

Adobe

DCM

GTM

SQL

R

SAS

SPSS

Google Data Studio

Datorama

Education

Bachelor's degree in Marketing/Media/Data Analytics

Tools

Tableau

PowerBI

Google Analytics

Adobe

Webtrends

GTM

SQL

Job description

Omnicom Media in New York is seeking a Senior Analyst, Analytics/Insights to drive growth through data-driven insights and actionable dashboards. You will collaborate with cross-functional teams and media partners to plan, execute, and evaluate marketing initiatives using advanced analytics and visualization tools.

The role requires 1+ year in marketing analytics with strong Excel, PowerPoint, and skills in R/SAS/SQL, plus experience with Google Analytics, Adobe, GTM, and Tableau/PowerBI.