Director of Analytics & Insights - Lead Growth with Data

Omnicom Media; New York (NY); On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media in New York, NY seeks a Director of Analytics/Insights to drive growth through data-driven insights. You will lead cross-functional teams to develop marketing analytics strategies, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will build client relationships through analytics expertise, guiding teams in extracting insights from diverse data sources and influencing strategic decisions. Five days a week in-office is common.

Qualifications

• Bachelor's degree required in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related field.
• 8–10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing).
• Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO-SQL, Cloud Storage).
• Strong analytical and problem-solving skills for complex business challenges.
• Effective stakeholder management and relationship-building skills.
• Leadership abilities to train and guide junior team members.
• Proficiency in summarizing disparate datasets using Excel, Tableau, PPT, SQL.
• Adaptability in fast-paced environments.

Responsibilities

• Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.
• Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.
• Oversee data analysis, key findings and observations, ensuring clear articulation.
• Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.
• Manage external vendors, including online services, research firms and marketing agencies.
• Lead cross-functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

Skills

Google Analytics

Tag Manager

Adobe

SQL

MYSQL

NO-SQL

Cloud Storage

Excel

Tableau

PPT

Education

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields

Tools

Google Analytics

Tableau

SQL

Job description

Omnicom Media in New York, NY seeks a Director of Analytics/Insights to drive growth through data-driven insights. You will lead cross-functional teams to develop marketing analytics strategies, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will build client relationships through analytics expertise, guiding teams in extracting insights from diverse data sources and influencing strategic decisions. Five days a week in-office is common.