Insights & Analytics Analyst: Data-Driven Growth

Adelphi Group; New York (NY); Hybrid; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in New York, NY is seeking an Analyst, Analytics/Insights to uncover actionable marketing insights and drive business growth through data-driven solutions. You will design dashboards, reports, and analytics recommendations leveraging media, website, social, and marketing analytics.

You will extract and interpret data from diverse platforms, develop automated dashboards (PowerBI, Tableau), and support stakeholders with actionable findings.

Qualifications

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred) with relevant coursework in Marketing, Media, and Data Analytics.
• Experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Proficiency in Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills for data-driven decisions.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms.
• Use web and media analytics tools (Google Analytics, Adobe, DCM) and data sources to collect and summarize insights.
• Develop reports and automated dashboards (PowerBI, Tableau) using summarized data.
• Design, implement, and validate media and website tracking tags (UTM, GTM) for measurement.
• Provide actionable commentary and observations to stakeholders and handle ad-hoc requests.

Skills

Data analysis

Dashboarding

Marketing analytics

SQL

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

Power BI

Google Data Studio

Datorama

UTM tagging

Job description

Omnicom Media in New York, NY is seeking an Analyst, Analytics/Insights to uncover actionable marketing insights and drive business growth through data-driven solutions. You will design dashboards, reports, and analytics recommendations leveraging media, website, social, and marketing analytics.

You will extract and interpret data from diverse platforms, develop automated dashboards (PowerBI, Tableau), and support stakeholders with actionable findings.