Growth Analytics Lead - Insights & Strategy

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media is seeking a Data & Analytics professional for the Business Analytics team in the United States. The role focuses on delivering actionable insights, leading analysts, and presenting strategic findings to clients and internal teams.

You will collaborate with planning and investment teams to optimize budgets and plans. Qualifications include a university degree with 3-4 years in data analytics within advertising or marketing, strong leadership, and proficiency in communicating

Qualifications

• Industry knowledge in marketing analytics and data solutions (1st/3rd party data, data lakes, clean rooms, aggregated and user-level data).
• Experience in integrated marketing related to media and customer journey development, including budgeting and ROI.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic skills and ability to clarify strategic and operational data issues.
• Strong problem-solving skills to drive resolution.
• Proven leadership and client relationship experience.
• Excellent communication and presentation: translate complex solutions into actionable programs.

Responsibilities

• External facing responsibilities: understand client's strategic issues and competitive position.
• Participate in measurement plan development and execution.
• Ensure timely follow-through on deliverables.
• Generate insights and narratives using analytic techniques.
• Lead, mentor and train analysts.
• Present reports and POVs to clients regularly by phone and in person.
• Contribute to consumer segmentation and audience identification.
• Design tests to measure incremental media impact on outcomes.
• Manage cross-functional day-to-day tasks with clear priorities.

Skills

Industry Knowledge

Marketing analytics

Audience-based marketing

Data-driven advertising

Analytic thinking

Leadership ability

Communication & presentation

Training and coaching

Ambiguity tolerance

Emerging technologies adoption

Education

University degree + 3-4 years data analytics experience in advertising/marketing

Job description

Omnicom Media is seeking a Data & Analytics professional for the Business Analytics team in the United States. The role focuses on delivering actionable insights, leading analysts, and presenting strategic findings to clients and internal teams.

You will collaborate with planning and investment teams to optimize budgets and plans. Qualifications include a university degree with 3-4 years in data analytics within advertising or marketing, strong leadership, and proficiency in communicating