Inside Sales Lead: Coach & Grow B2B Opportunities

SATO America LLC; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

SATO America is seeking an Inside Sales Representative Lead in Charlotte, NC to develop new business opportunities, manage inbound inquiries, and support the field sales team. You will supervise the on-site inside sales team, drive key metrics, and ensure a value-driven customer experience.

The ideal candidate has 3+ years in inside sales, experience in B2B technical sales, and strong communication skills. A bilingual Spanish capability is a plus; familiarity with Salesforce is preferred.

Qualifications

• Bachelor’s degree preferred.
• Minimum of three (3) years of experience in an inside sales or customer-facing role.
• Experience in B2B technical sales is preferred.
• Knowledge of barcode/RFID printing and related technologies is a plus.
• Customer-focused mindset with a consultative sales approach.
• Proficiency in Microsoft Office and CRM systems; Salesforce experience is a plus.
• Excellent verbal and written communication; bilingual Spanish a strong plus.
• Self-starter with good time management and organizational abilities.

Responsibilities

• Supervise inside sales team members and maintain positive culture.
• Lead generation, qualification, and nurturing of prospective clients via outbound calls, emails, and CRM activity.
• Meet or exceed KPIs including call volume, revenue targets, quotes, and lead conversions.
• Build and maintain relationships with customers through phone, email, and virtual meetings.
• Maintain accurate sales activity and opportunity records in CRM systems.
• Collaborate with field sales, marketing, customer service, and technical teams to ensure a seamless experience.
• Develop product knowledge to communicate value propositions effectively.
• Prepare customer quotes and assist with order processing and follow-up.
• Assist in training new reps and provide on-site supervision.

Skills

Communication

Team leadership

CRM proficiency

Bilingual Spanish

Time management

Prospecting

Education

Bachelor's degree

Tools

Salesforce

Microsoft Office

Job description

SATO America is seeking an Inside Sales Representative Lead in Charlotte, NC to develop new business opportunities, manage inbound inquiries, and support the field sales team. You will supervise the on-site inside sales team, drive key metrics, and ensure a value-driven customer experience.

The ideal candidate has 3+ years in inside sales, experience in B2B technical sales, and strong communication skills. A bilingual Spanish capability is a plus; familiarity with Salesforce is preferred.