Hybrid NYC: Lifecycle Marketing Manager, B2B Email & Nurture

Wwshemi; New York (NY); Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development

Team events

Cell phone stipend

Mental health support

Job summary

Fivetran is hiring a Lifecycle Marketing Manager in New York, hybrid. You will own email strategy and automated journeys, nurturing prospects through the buying cycle and driving MQLs and pipeline. Collaboration with demand, content, ops, and sales is essential.

The ideal candidate has 4+ years in B2B marketing, hands-on email execution, and a data-driven approach to conversion. This role is based in our NYC office with hybrid arrangements.

Qualifications

• 4+ years of relevant B2B marketing experience with email and lead nurture ownership.
• Hands‑on Marketo experience: journeys, segmentation, personalization, reporting.
• Proven ability to develop and optimize nurture campaigns.
• Strong email copywriting and deliverability knowledge.
• Data-driven KPI definition and experimentation to improve results.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.

Skills

B2B marketing experience

Email marketing

Lead nurture

Copywriting

Data-driven KPIs

Collaboration

Ownership

Tools

Marketo

Google Analytics

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran is hiring a Lifecycle Marketing Manager in New York, hybrid. You will own email strategy and automated journeys, nurturing prospects through the buying cycle and driving MQLs and pipeline. Collaboration with demand, content, ops, and sales is essential.

The ideal candidate has 4+ years in B2B marketing, hands-on email execution, and a data-driven approach to conversion. This role is based in our NYC office with hybrid arrangements.