B2B Email Lifecycle Lead

Fivetran, Inc.; New York (NY); Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

Employer-paid medical insurance

Paid time off

Professional development

Monthly cell phone stipend

Mental health resources

Job summary

Fivetran, Inc. is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our Commercial business from our New York, NY hybrid office. You will own email strategy, build automated journeys, and collaborate across demand generation, content, and sales.

The ideal candidate has 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven mindset to improve conversion and pipeline impact.

Qualifications

• 4+ years of relevant B2B marketing experience with direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys and audience segmentation.
• Strong ability to develop and optimize nurture campaigns that drive engagement and conversions.
• Excellent email copywriting skills and understanding of email deliverability and QA.
• Lifecycle mindset to craft experiences based on buyer needs, behavior, and funnel stage.
• Data-driven KPI definition, experimentation, and translating results into actionable insights.
• Strong collaboration and communication skills; able to manage multiple priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement and pipeline growth.
• Build automated nurture journeys guiding prospects through the buying process with personalized messaging.
• Develop audience segmentation and personalization strategies with cross-functional partners.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams.
• Connect email nurture with digital campaigns, paid media, and BDR outreach for coordinated journeys.
• Manage email calendar, cadence, QA, deployment, and ongoing optimization with marketing ops.
• Plan experiments across messaging, content, design, timing and frequency to improve performance.
• Define KPIs and report on engagement, MQL conversion, and pipeline contribution; provide recommendations.

Skills

B2B marketing

Email marketing

Marketo

Lead nurture

Email copywriting

Data-driven

Collaboration

Project management

Tools

Marketo

Google Analytics

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran, Inc. is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our Commercial business from our New York, NY hybrid office. You will own email strategy, build automated journeys, and collaborate across demand generation, content, and sales.

The ideal candidate has 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven mindset to improve conversion and pipeline impact.