Hybrid Demand Gen Specialist - B2B Growth & ABM

TechAviv; Chicago (IL); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Bonus compensation

Job summary

Skai is seeking a Demand Generation Specialist to support the execution of campaigns that generate engagement and pipeline. This hands-on role is ideal for someone early in their marketing career who wants to grow responsibility and impact within a hybrid work model.

You’ll work across the full demand generation lifecycle, building, launching and optimizing campaigns across email, digital, webinars and events while collaborating with Marketing, SDRs and Revenue Operations.

Qualifications

• 1–2 years of experience in B2B marketing, demand generation or related role.
• Positive, can-do attitude with willingness to jump in where support is needed.
• Desire to learn quickly, apply feedback and take on more responsibility over time.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and deadlines concurrently.
• Proactive approach and confidence to move work forward.
• Clear written and verbal communication skills.
• Interest in demand generation, marketing tech and revenue impact.
• Collaborative mindset and comfort across teams.
• Curiosity about AI and testing new tools.

Responsibilities

• Support demand generation campaigns across email, digital, webinars, events, content and outbound channels.
• Build and QA campaign elements including emails, landing pages, forms, and nurture programs.
• Coordinate timelines, assets, approvals and deliverables to keep campaigns on track.
• Support webinars and virtual events from promotion to follow-up.
• Help manage audience lists, campaign tracking and lead follow-up with Marketing, SDRs and Revenue Ops.
• Maintain campaign calendars, trackers and program documentation.
• Monitor campaign performance and assist with reporting on engagement, leads and pipeline.
• Conduct audience, account and market research to inform campaigns.
• Collaborate with Content, Creative, Product Marketing, Events and Sales.
• Support ABM programs through account research and audience development.
• Use AI and other tools to support research, content adaptation, personalization and execution.
• Identify opportunities to improve processes and increase team efficiency.
• Take on greater ownership of campaigns as skills develop.

Skills

B2B marketing

Demand generation

Campaign marketing

Interest in AI tools

Strong organizational skills

Data & reporting

Tools

AI tools

Job description

Skai is seeking a Demand Generation Specialist to support the execution of campaigns that generate engagement and pipeline. This hands-on role is ideal for someone early in their marketing career who wants to grow responsibility and impact within a hybrid work model.

You’ll work across the full demand generation lifecycle, building, launching and optimizing campaigns across email, digital, webinars and events while collaborating with Marketing, SDRs and Revenue Operations.