Hybrid Demand Gen Specialist for B2B Growth

Protolabs; Maple Plain (MN); Hybrid; USD 67,000 - 90,000; Full time

Benefits offered by this job

Health Insurance - Traditional or HDHP

Flexible Spending Accounts

Health Savings Account with employer

Dental and Vision

Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

PTO + Holidays + Volunteer Hours

401k with company match

Employee Stock Purchase Program

Job summary

Protolabs is seeking a Demand Generation Specialist on the Marketing Team to drive multi-channel campaigns, nurture leads, and accelerate the customer journey in Maple Plain, MN. This fixed hybrid role requires collaboration with sales and marketing to deliver compelling campaigns and ABM programs.

The ideal candidate will have a Bachelor’s degree or equivalent, 3–5 years in marketing, strong writing, and experience with Pardot, Salesforce and Monday.com.

Qualifications

• Bachelor’s degree or equivalent.
• 3–5 years in a marketing team supporting demand generation, preferably B2B.
• Excellent writing skills and ability to use metrics to adapt strategies.
• Familiarity with Pardot, Salesforce and Monday.com.
• Experience collaborating with sales and marketing teams.

Responsibilities

• Plan, develop and support multi-channel lead-generation campaigns.
• Craft email content and series communications to drive engagement.
• Create campaign collateral with sales for events and product launches.
• Develop ABM and lead-nurturing campaigns to accelerate funnel movement.
• Identify target accounts and prioritize campaigns in collaboration with sales.
• Lead cross-functional programs from top-of-funnel to multi-channel ABM.
• Pass qualified leads with context to sales for effective follow-up.
• Collaborate with marketing ops to deploy email workflows, landing pages and reporting.
• Work with analytics to report on campaign performance.
• Perform other related duties as assigned.

Skills

Excellent writing

Metrics-driven

Collaboration with sales & marketing

Independently communicative

Detail-oriented

Time management

Office software

Education

Bachelor’s degree or equivalent

Tools

Pardot

Salesforce

Monday.com

Job description

Protolabs is seeking a Demand Generation Specialist on the Marketing Team to drive multi-channel campaigns, nurture leads, and accelerate the customer journey in Maple Plain, MN. This fixed hybrid role requires collaboration with sales and marketing to deliver compelling campaigns and ABM programs.

The ideal candidate will have a Bachelor’s degree or equivalent, 3–5 years in marketing, strong writing, and experience with Pardot, Salesforce and Monday.com.