Hybrid Marketing Generalist — Demand Gen & Campaigns

Ministry-Brands; Alpharetta (GA); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare options

Flexible PTO

401(k) match

Parental leave

Mental health support

Professional development reimbursement

Employee recognition

Job summary

Ministry Brands is seeking a Marketing Generalist to execute campaigns across email, paid media, landing pages, and lead capture. You will collaborate with Demand Gen, Content, Brand, and Marketing Ops to build, launch, and measure programs that drive new business pipeline.

The role requires 1–3 years of hands-on demand generation experience in B2B SaaS, strong copywriting, and familiarity with HubSpot and Salesforce.

Qualifications

• 1–3 years of hands-on demand generation, growth, or campaign marketing experience in B2B SaaS.
• Proven ability to build and launch landing pages and emails with forms, tracking, and routing.
• Strong copywriting skills for nurture emails, subject lines, and landing page copy.

Responsibilities

• Execute end-to-end campaigns across email, paid media, landing pages, and lead capture.
• Maintain a visible campaign calendar and coordinate assets, approvals, and copy to hit go-live dates.
• Monitor lead handoff to sales and report on lead quality and funnel performance.
• Build nurture programs end-to-end in HubSpot and report conversions.

Skills

Campaign management

Marketing copywriting

HubSpot workflows

Lead routing

Data reporting

Tools

HubSpot

Salesforce

Job description

Ministry Brands is seeking a Marketing Generalist to execute campaigns across email, paid media, landing pages, and lead capture. You will collaborate with Demand Gen, Content, Brand, and Marketing Ops to build, launch, and measure programs that drive new business pipeline.

The role requires 1–3 years of hands-on demand generation experience in B2B SaaS, strong copywriting, and familiarity with HubSpot and Salesforce.