Hybrid Demand Gen Specialist: Campaigns & Growth

Skai; Chicago, Northern (IL, KY); Hybrid; USD 85,000 - 95,000; Full time

Job summary

Skai is seeking a Demand Generation Specialist to support campaigns across email, digital, webinars, events, content, and outbound channels. This is a hands-on role for someone early in their marketing career who brings a can‑do attitude, learns quickly, and is excited to take on more responsibility as they grow.

You’ll work across the full demand generation lifecycle, helping bring campaigns from idea to launch while gaining experience across channels and programs.

Qualifications

• 1–2 years of experience in B2B marketing, demand generation, or campaign marketing.
• Positive, can-do attitude and willingness to jump in where support is needed.
• Desire to learn quickly, apply feedback, and take on greater responsibility over time.
• Strong organizational skills and close attention to detail.
• Ability to manage multiple tasks and deadlines at once.
• Proactive approach and confidence to move work forward.
• Clear written and verbal communication skills.
• Comfort working with data, spreadsheets and performance reports.
• Interest in demand generation, marketing technology, and revenue contribution.
• Collaborative across teams.
• Curiosity about AI and testing new tools and more efficient ways of working.

Responsibilities

• Support demand generation campaigns across email, digital, webinars, events, content, and outbound channels.
• Build and QA campaign elements, including emails, landing pages, forms, and nurture programs.
• Coordinate timelines, assets, approvals, and deliverables to keep campaigns moving and launches on track.
• Support webinars and virtual events from promotion and registration through execution and follow-up.
• Help manage audience lists, campaign tracking and lead follow-up processes with Marketing, SDRs and Revenue Operations.
• Maintain campaign calendars, project trackers and program documentation.
• Monitor campaign performance and assist with reporting on engagement, leads and pipeline.
• Conduct audience, account and market research to inform campaign development.
• Collaborate with Content, Creative, Product Marketing, Events and Sales to coordinate campaign activity.
• Support account-based marketing programs through account research, audience development and campaign execution.
• Use AI and other tools to support research, content adaptation, personalization, campaign execution and performance analysis.
• Identify opportunities to improve processes and help the team work more efficiently.
• Take on greater ownership of campaigns as your skills and experience develop.

Skills

B2B marketing

Demand generation

Campaign marketing

Data analysis

Cross-functional collaboration

Communication

Project management

AI tools interest

Job description

Skai is seeking a Demand Generation Specialist to support campaigns across email, digital, webinars, events, content, and outbound channels. This is a hands-on role for someone early in their marketing career who brings a can‑do attitude, learns quickly, and is excited to take on more responsibility as they grow.

You’ll work across the full demand generation lifecycle, helping bring campaigns from idea to launch while gaining experience across channels and programs.