Demand Generation Manager

SnapDragon Associates, LLC; Lansdale (Montgomery County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

High visibility

Growth potential

Direct revenue impact

Ownership of strategy

Established organization

Job summary

SnapDragon Associates, LLC is seeking a hands-on Demand Generation Manager to build and execute programs that generate qualified demand, strengthen the sales pipeline, and drive revenue growth. The role blends strategy with hands-on execution across marketing automation, email, SEO, paid media, and analytics.

You will lead multi-channel campaigns, develop nurture programs, and collaborate with Sales to improve pipeline visibility while tracking attribution and optimizing performance.

Qualifications

• 5–8 years of B2B digital marketing, demand generation, or marketing operations experience.
• Hands-on HubSpot or comparable marketing automation experience.
• Experience with multi-channel campaigns, lead nurturing, and segmentation.
• Strong knowledge of SEO, paid search, email, and digital analytics.
• Experience with GA4, Google Search Console, and campaign reporting.
• Strong analytical and project management skills.
• Ability to think strategically while remaining hands-on.

Responsibilities

• Develop and execute multi-channel B2B demand generation campaigns.
• Build HubSpot workflows, nurture programs, landing pages, forms, and audience segments.
• Manage email marketing, SEO, paid search, and digital advertising.
• Develop lead scoring, qualification, and conversion strategies.
• Partner with Sales to improve lead follow-up and pipeline visibility.
• Track campaign performance, attribution, and conversion metrics.
• Test and optimize campaigns based on data.
• Support ABM and targeted campaigns for priority markets and accounts.
• Partner with the Brand & Content Marketing Manager on integrated campaigns.

Skills

B2B marketing

Lead nurturing

Multi-channel campaigns

Marketing analytics

Strategic thinking

Project management

Hands-on marketer

Tools

HubSpot

GA4

Google Search Console

Job description

We're looking for a hands-on Demand Generation Manager to build and execute programs that generate qualified demand, strengthen the sales pipeline, and drive revenue growth. This is a great opportunity for a B2B digital marketer who enjoys combining strategy with hands-on execution across marketing automation, email, SEO, paid media, and analytics.

Key Responsibilities

• Develop and execute multi-channel B2B demand generation campaigns
• Build HubSpot workflows, nurture programs, landing pages, forms, and audience segments
• Manage email marketing, SEO, paid search, and digital advertising
• Develop lead scoring, qualification, and conversion strategies
• Partner with Sales to improve lead follow-up and pipeline visibility
• Track campaign performance, attribution, and conversion metrics
• Test and optimize campaigns based on data
• Support ABM and targeted campaigns for priority markets and accounts
• Partner with the Brand & Content Marketing Manager on integrated campaigns

Qualifications

• 5-8 years of B2B digital marketing, demand generation, or marketing operations experience
• Hands-on HubSpot or comparable marketing automation experience
• Experience with multi-channel campaigns, lead nurturing, and segmentation
• Strong knowledge of SEO, paid search, email, and digital analytics
• Experience with GA4, Google Search Console, and campaign reporting
• Strong analytical and project management skills
• Ability to think strategically while remaining hands-on

Benefits & Features

• High-visibility role working directly with Marketing leadership
• Opportunity to build and shape a more sophisticated demand generation function
• Direct connection between your work, Sales, pipeline, and revenue
• Significant ownership over strategy, technology, and campaign execution
• Long-term growth opportunity with an established organization