Hybrid Demand Gen Specialist – Campaigns & Growth

Skai; Chicago (IL); Hybrid; USD 85,000 - 95,000; Full time

Job summary

Skai is seeking a curious Demand Generation Specialist to support campaigns across email, digital, webinars, events, content, and outbound channels. You’ll help bring ideas to life and gradually own campaigns.

This hybrid Chicago role works with Marketing, SDRs and Revenue Operations to build, track and optimize programs that drive pipeline and revenue, while you grow your skills and take on more responsibility.

Qualifications

• 1-2 years of experience in B2B marketing, demand generation, campaign marketing, or a related role.

Responsibilities

• Support demand generation campaigns across email, digital, webinars, events, content, and outbound channels.
• Build and QA campaign elements, including emails, landing pages, forms, and nurture programs.
• Coordinate timelines, assets, approvals, and deliverables to keep campaigns moving and launches on track.
• Support webinars and virtual events from promotion and registration through execution and follow-up.
• Help manage audience lists, campaign tracking and lead follow-up processes in partnership with Marketing, SDRs and Revenue Operations.
• Maintain campaign calendars, project trackers and program documentation.
• Monitor campaign performance and assist with reporting on engagement, leads and pipeline.
• Conduct audience, account and market research to inform campaign development.
• Collaborate with Content, Creative, Product Marketing, Events and Sales to coordinate campaign activity.
• Support account-based marketing programs through account research, audience development and campaign execution.
• Use AI and other tools to support research, content adaptation, personalization, campaign execution and performance analysis.
• Identify opportunities to improve processes and help the team work more efficiently.
• Take on greater ownership of campaigns as your skills and experience develop.

Skills

Demand generation

Campaign marketing

B2B marketing

Job description

Skai is seeking a curious Demand Generation Specialist to support campaigns across email, digital, webinars, events, content, and outbound channels. You’ll help bring ideas to life and gradually own campaigns.

This hybrid Chicago role works with Marketing, SDRs and Revenue Operations to build, track and optimize programs that drive pipeline and revenue, while you grow your skills and take on more responsibility.