AI-Driven B2B Demand Gen Leader

SG Talent; Austin (TX); Hybrid; USD 110,000 - 140,000; Full time

Job summary

SG Talent is partnering with a growing B2B technology company to hire a Demand Generation Manager to own the always-on demand engine and create measurable new-business pipeline. You will drive cross-channel programs across paid search, paid social, content syndication, webinars and ABM, working closely with sales and leadership to optimize performance.

This hands-on growth marketing role covers channel strategy, digital budget, and performance analysis, not just campaign management.

Qualifications

• 3–5 years of experience in B2B demand generation
• Owned pipeline targets or accountable for a pipeline
• Hands-on experience building campaigns across paid digital channels
• Experience with Google Ads, LinkedIn Ads, and other major paid platforms
• Strong SEO knowledge, keyword strategy and on-page optimization
• Familiar with AI-driven search concepts (AEO, generative search)
• Experience building, testing and optimizing landing pages and conversion journeys
• Experience with account-based marketing in partnership with sales
• Strong knowledge of HubSpot and Salesforce, esp. reporting and lead routing
• Experience marketing in complex B2B sales with multiple stakeholders
• Comfortable switching between strategy, execution and analysis

Responsibilities

• Build and manage always-on demand generation programs across paid search, paid social, content syndication and retargeting
• Own channel mix and optimize investments based on pipeline and performance data
• Manage paid campaigns across Google, Microsoft, LinkedIn, and Meta
• Own webinars from topic selection to registration, follow-up, and pipeline measurement
• Develop and execute organic search strategy including AEO/GEO and generative search
• Improve the company website as a revenue channel through landing pages and testing
• Build and execute ABM campaigns targeting strategic new-business accounts
• Collaborate with sales and outbound teams on target-account strategy
• Work with external paid media agency
• Own and manage the digital marketing budget and reallocations
• Report on demand-generation performance including pipeline created and cost per opportunity

Skills

B2B demand generation

Campaign optimization

Cross-functional collaboration

Analytics and reporting

Tools

Google Ads

LinkedIn Ads

Microsoft Ads

HubSpot

Salesforce

Job description

SG Talent is partnering with a growing B2B technology company to hire a Demand Generation Manager to own the always-on demand engine and create measurable new-business pipeline. You will drive cross-channel programs across paid search, paid social, content syndication, webinars and ABM, working closely with sales and leadership to optimize performance.

This hands-on growth marketing role covers channel strategy, digital budget, and performance analysis, not just campaign management.