Hospice Community Outreach & Marketing Lead

Affinity Hospice Management LLC; Fairview (OH); On-site; USD 52,000 - 76,000; Full time

Job summary

Apploi in Ohio is seeking a Community Liaison to lead marketing outreach, nurture relationships with customers and referral sources, and represent the organization at community events.

You will organize sales and marketing events, respond to customer requests, and help develop a marketing plan aligned with budget and strategic goals. Bachelor’s degree preferred with health-care marketing experience; strong communication and negotiation skills are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (1) years experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• 1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• 2. Monitors allocation of resources according to budgetary limitations.
• 3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• 4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
• 5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
• 6. Builds and monitors community, customer, and patient perceptions of Affinity Health Management as a high quality provider of services.
• 7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• 8. Maintains comprehensive working knowledge of Affinity Health Management markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• 9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• 10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Health Management.
• 11. Monitors and reports cost effectiveness of marketing efforts.

Skills

Communications

Negotiation

Public relations

Education

Bachelor's degree in Marketing or related field

Job description

Apploi in Ohio is seeking a Community Liaison to lead marketing outreach, nurture relationships with customers and referral sources, and represent the organization at community events.

You will organize sales and marketing events, respond to customer requests, and help develop a marketing plan aligned with budget and strategic goals. Bachelor’s degree preferred with health-care marketing experience; strong communication and negotiation skills are essential.