Hospice Community Marketing & Outreach Liaison

Affinity Health Management; Portland (ME); On-site; USD 50,000 - 75,000; Full time

Job summary

Affinity Health Management is seeking a Community Liaison to drive organization marketing, build positive relationships with customers and referral sources, and coordinate community events. The role involves responding to customer requests, representing the organization at events, and supporting strategic marketing initiatives.

The ideal candidate has a Bachelor’s degree in Marketing or related field and at least 3 years of healthcare marketing experience, preferably in hospice or home care.

Qualifications

• Bachelor's degree preferred in Marketing, Business Administration, or related field and applicable work experience may be acceptable in lieu of degree.
• 3+ years’ experience in healthcare marketing management preferably in hospice or home care.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates strong communication, negotiation and public relations skills.
• Shows autonomy, organization, adaptability and teamwork in performing job responsibilities.
• Healthcare marketing experience preferred in hospice or home care.

Responsibilities

• Conducts daily marketing activities in collaboration with leadership to plan and implement marketing initiatives.
• Monitors resources and budget adherence for marketing programs.
• Develops market assessments and marketing plans to meet volume projections.
• Employs marketing and promotional initiatives to achieve budget goals.
• Establishes and maintains relationships with referral sources and payers.
• Represents the organization at community events to build goodwill and awareness.
• Contributes to strategic planning and identifies opportunities for new or improved services.
• Maintains knowledge of regional markets, government programs, payer groups, and competitors.
• Shares marketing insights with organization staff.
• Assists customers in accessing community resources when services are not provided.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing

Public relations

Communication

Negotiation

Healthcare marketing

Education

Bachelor's degree in Marketing/Business Administration or related field

Job description

Affinity Health Management is seeking a Community Liaison to drive organization marketing, build positive relationships with customers and referral sources, and coordinate community events. The role involves responding to customer requests, representing the organization at events, and supporting strategic marketing initiatives.

The ideal candidate has a Bachelor’s degree in Marketing or related field and at least 3 years of healthcare marketing experience, preferably in hospice or home care.