High-Impact Inside Sales Rep - Lead Nurturing & CRM

mcphersonoil; Atlanta (GA); On-site; USD 45,000 - 60,000; Full time

Job summary

The McPherson Companies, Inc. is seeking an Inside Sales Representative in Atlanta, GA to generate and qualify leads, manage the lead lifecycle in CRM, and collaborate with the outside sales team to grow revenue.

You will upsell products and inform customers of promotions while maintaining strong client relationships. The role emphasizes cold calling, proactive follow-up, and data-driven reporting to management.

Qualifications

• Four-year degree or two years related work experience, or equivalent.
• Strong customer business development and proven inside sales experience.
• General knowledge of petroleum distribution industry and products.
• Detail oriented and well organized.
• Excellent communication and closing skills.
• Experience with CRM and social media platforms (Salesforce, LinkedIn).

Responsibilities

• Perform heavy cold calling and outbound calls to prospective customers.
• Qualify customer leads and pass information to outside sales team.
• Develop and maintain a portfolio of prospects via CRM and lead nurturing.
• Introduce new products, upsell and inform customers of promotions.
• Track leads from marketing and convert to opportunities; report activity.
• Collaborate with outside sales to drive revenue and market share.
• Research and qualify leads using internet tools and databases.
• Develop call strategies and prioritize follow-up activities.
• Meet or exceed new customer call targets via phone and digital channels.
• Provide product knowledge to assist customers in selecting solutions.
• Submit reports on call activity, highlights, and account status.
• Present information clearly to managers, clients, and the public.
• Develop KPIs and track sales call performance weekly/monthly/yearly.
• Analyze customer and sales data to identify growth opportunities.
• Handle special projects as assigned by management.

Skills

Inside sales

Customer development

Closing skills

Communication

Cold calling

CRM experience

Sales tools

Education

Bachelor's degree or equivalent

Tools

Salesforce

LinkedIn

CRM

Job description

The McPherson Companies, Inc. is seeking an Inside Sales Representative in Atlanta, GA to generate and qualify leads, manage the lead lifecycle in CRM, and collaborate with the outside sales team to grow revenue.

You will upsell products and inform customers of promotions while maintaining strong client relationships. The role emphasizes cold calling, proactive follow-up, and data-driven reporting to management.