Head of Web Growth & Conversion Optimization — Remote

Ladders; United States; Remote; USD 220,000 - 242,000; Full time

Benefits offered by this job

Flexible PTO

Monthly event credits

Comprehensive medical, dental, and vis

Life and disability insurance

Fertility benefit

401k and HSA offerings

Company retreats

Wellness programs

Job summary

Ladders is seeking a Director, Web Growth to lead the web growth strategy across acquisition, conversion, and revenue, with a focus on optimizing the full customer journey. You will collaborate with Product, Design, and Engineering to identify funnel opportunities, prioritize tests, and drive improvements in web economics.

You will shape paid search, SEO, content, and CRM inputs influencing growth across the web experience, with responsibilities spanning GMV, conversion rate optimization, and

Qualifications

• 8-12 years of experience in growth, web product, ecommerce, or CRO.
• 2-3+ years owning multi-channel revenue or GMV.
• Strong web product sense for diagnosing funnel issues with Product, Design, and Engineering.
• Working familiarity with paid search for strategic direction and team coaching, without daily execution.
• Fluency in full-funnel economics to support decision-making and trade-offs.
• Experience establishing new capabilities from a lean starting point.

Responsibilities

• Own the web growth strategy across acquisition, conversion, and revenue performance.
• Partner with Product, Design, and Engineering to identify funnel opportunities and test prioritization.
• Shape paid search, SEO, content, and CRM inputs across the web experience.
• Oversee the full web customer lifecycle and optimize the conversion funnel.
• Build a rigorous testing culture to drive experimentation.
• Provide insights into paid social and CRM interactions related to the web funnel.

Skills

Growth strategy

Web product

Ecommerce

CRO

Cross-functional collaboration

Tools

Paid search

SEO

CRM systems

Job description

Ladders is seeking a Director, Web Growth to lead the web growth strategy across acquisition, conversion, and revenue, with a focus on optimizing the full customer journey. You will collaborate with Product, Design, and Engineering to identify funnel opportunities, prioritize tests, and drive improvements in web economics.

You will shape paid search, SEO, content, and CRM inputs influencing growth across the web experience, with responsibilities spanning GMV, conversion rate optimization, and