Director, Web Growth

Ladders; United States; À distance; USD 220 000 - 242 000; Plein temps

Avantages offerts par ce poste

Flexible PTO

Monthly event credits

Comprehensive medical, dental, and vis

Life and disability insurance

Fertility benefit

401k and HSA offerings

Company retreats

Wellness programs

Résumé du poste

Ladders is seeking a Director, Web Growth to lead the web growth strategy across acquisition, conversion, and revenue, with a focus on optimizing the full customer journey. You will collaborate with Product, Design, and Engineering to identify funnel opportunities, prioritize tests, and drive improvements in web economics.

You will shape paid search, SEO, content, and CRM inputs influencing growth across the web experience, with responsibilities spanning GMV, conversion rate optimization, and

Qualifications

• 8-12 years of experience in growth, web product, ecommerce, or CRO.
• 2-3+ years owning multi-channel revenue or GMV.
• Strong web product sense for diagnosing funnel issues with Product, Design, and Engineering.
• Working familiarity with paid search for strategic direction and team coaching, without daily execution.
• Fluency in full-funnel economics to support decision-making and trade-offs.
• Experience establishing new capabilities from a lean starting point.

Responsabilités

• Own the web growth strategy across acquisition, conversion, and revenue performance.
• Partner with Product, Design, and Engineering to identify funnel opportunities and test prioritization.
• Shape paid search, SEO, content, and CRM inputs across the web experience.
• Oversee the full web customer lifecycle and optimize the conversion funnel.
• Build a rigorous testing culture to drive experimentation.
• Provide insights into paid social and CRM interactions related to the web funnel.

Connaissances

Growth strategy

Web product

Ecommerce

CRO

Cross-functional collaboration

Outils

Paid search

SEO

CRM systems

Description du poste

For our client, we are seeking a Director, Web Growth to join the team of a leader in the Consumer Technology space.

This role will own the web growth strategy across acquisition, conversion, and revenue performance, with a strong focus on improving the full customer journey. You will partner closely with Product, Design, and Engineering to identify funnel opportunities, prioritize tests, and drive meaningful improvements in web economics. The position also plays a key role in shaping paid search, SEO, content, and CRM-related inputs that influence growth across the web experience.

Location: Remote

Compensation: $220,000 - $242,000 annually

Responsibilities

• Manage web-driven GMV and blended contribution economics as the key accountability metric.
• Oversee the full web customer lifecycle and improve the conversion funnel to increase customer lifetime value.
• Direct the paid search function, including budget allocation and performance optimization.
• Collaborate with Product on conversion rate optimization by analyzing funnel performance and prioritizing changes.
• Build a rigorous testing culture to drive experimentation across the web experience.
• Develop SEO and content capability from the ground up, including identifying the right resources to support the effort.
• Provide insights into paid social and CRM interactions related to the web funnel and GMV.

Qualifications

• 8-12 years of experience in growth, web product, ecommerce, or CRO.
• 2-3+ years of experience owning multi-channel revenue or GMV.
• Strong web product sense for diagnosing and fixing funnel issues with Product, Design, and Engineering.
• Working familiarity with paid search for strategic direction and team coaching, without daily execution.
• Fluency in full-funnel economics to support decision-making and trade-offs.
• Experience establishing new capabilities from a lean starting point.

Benefits

• Flexible PTO for a healthy work-life balance.
• Monthly event credits totaling $1,200 annually.
• Comprehensive medical, dental, and vision insurance.
• Life and disability insurance for added security.
• Resources for diverse family-forming options through a fertility benefit.
• Retirement benefits via 401k and HSA offerings.
• Company retreats and social gatherings to enhance team cohesion.
• Access to wellness programs promoting employee health and well-being.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.