Director, Web & CRO — Remote, Equity & Flexible PTO

Facet; United States; Remote; USD 165,000 - 185,000; Full time

Benefits offered by this job

Flexible PTO

Medical insurance

Dental insurance

Vision insurance

401k match

Equity (ISOs)

Parental leave

Certification reimbursement

Remote work US

Job summary

Facet is seeking a Director of Web & Conversion Optimization to own the strategy, design, and performance of our website and landing pages. You’ll lead a cross-functional team at the intersection of brand, product marketing, media, and web engineering to deliver a best-in-class digital storefront that converts and generates high-intent pipeline.

With 10+ years in digital marketing and a deep expertise in CRO, SEO, and CMS platforms, you will drive measurable improvements in funnel performance,

Qualifications

• 10+ years of progressive experience in digital marketing, specifically focused on website strategy, CRO, or e-commerce leadership.
• Proven ability to build and scale high-performing landing page programs that drive conversion.
• Deep knowledge of CMS platforms, web analytics, and enterprise optimization tools.
• Strong executive communication, organizational, and project management skills.

Responsibilities

• Own strategy, design, and performance of Facet's website and landing pages.
• Lead CRO programs, A/B testing, personalization, and web analytics to optimize funnel conversion.
• Drive SEO/AEO/GEO on-site optimization and improve search visibility.
• Define and lead Facet’s path to e-commerce, including transactional journeys and on-site purchases.
• Lead cross-functional squads and manage external agency partners; mentor a digital team.
• Use AI and personalization to deliver tailored experiences across the site.

Skills

CRO expert

Web analytics

Data-driven

Cross-functional collaboration

Team leadership

Tools

CMS platforms

Web analytics tools

Testing tools

Job description

Facet is seeking a Director of Web & Conversion Optimization to own the strategy, design, and performance of our website and landing pages. You’ll lead a cross-functional team at the intersection of brand, product marketing, media, and web engineering to deliver a best-in-class digital storefront that converts and generates high-intent pipeline.

With 10+ years in digital marketing and a deep expertise in CRO, SEO, and CMS platforms, you will drive measurable improvements in funnel performance,