Remote Growth & Performance Marketing Director

Ladders; United States; Remote; USD 200.000 - 240.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision insurance

Paid time off

401(k) plan

Equity compensation eligibility

Zusammenfassung

Ladders is seeking a Director of Performance Marketing to own strategy and execution across digital channels with a focus on scalable customer acquisition and measurable growth. The role partners with Sales, RevOps, Product, and Brand to optimize funnel performance, conversions, and the customer journey.

Remote role in the Finance & Insurance space. You will lead a data-driven team, manage agencies, oversee the marketing tech stack, and drive growth for self-serve and broader offerings.

Qualifikationen

• 8+ years in growth, digital, or performance marketing, preferably fintech or B2B SaaS.
• Hands-on SEO, paid acquisition, and website optimization experience.
• Experience managing teams or agencies with proven results.

Aufgaben

• Run daily performance marketing and digital channel execution while building a strong team.
• Own paid acquisition strategies across digital platforms.
• Enhance CAC and channel ROI through testing and data analysis.
• Collaborate with Sales and RevOps on ideal customer profiles and campaign planning.
• Manage agency partners to meet clear goals and timelines.
• Oversee the marketing tech stack and ensure effective data flow.
• Drive top-of-funnel acquisition for self-serve offerings.
• Partner with Product on activation experiments and conversion optimization.
• Define and report on growth KPIs across acquisition and revenue.
• Optimize the company’s website for discoverability and conversion.
• Grow organic traffic through technical SEO and site optimization.
• Increase visibility on AI discovery platforms through Generative Engine Optimization (GEO).

Kenntnisse

Growth marketing

Digital marketing

Performance marketing

Team leadership

Analytics & research

Content writing

SEO knowledge

Conversion optimization

Tools

SEO tools

Paid media platforms

Web optimization tools

Jobbeschreibung

Ladders is seeking a Director of Performance Marketing to own strategy and execution across digital channels with a focus on scalable customer acquisition and measurable growth. The role partners with Sales, RevOps, Product, and Brand to optimize funnel performance, conversions, and the customer journey.

Remote role in the Finance & Insurance space. You will lead a data-driven team, manage agencies, oversee the marketing tech stack, and drive growth for self-serve and broader offerings.