Consumer Growth Marketing Lead — Remote

Ladders; United States; Remote; USD 126,000 - 236,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

PTO 15 days

Holidays 12 days

Floating holiday

Wellness subsidy

Work-from-home reimbursement

401(k) retirement

Employee stock purchase plan

Job summary

Ladders is seeking a Senior Growth Marketing Manager, Consumer to shape growth and engagement across owned and paid channels. You will partner with creative, product marketing, and design teams to deliver campaigns that feel culturally relevant and performance-driven.

The role emphasizes lifecycle, social, and content-led marketing with a strong analytics backbone and hands-on execution. Remote, US-focused, with competitive compensation.

Qualifications

• 7-10 years of experience in growth or lifecycle marketing focused on user engagement and awareness.
• Proven track record of building and scaling growth campaigns across owned channels with measurable impact.
• Hands-on experience with Braze for campaign execution and audience segmentation.
• Experience in paid and organic social marketing, including content strategy and user-generated content-driven creative.
• Strong creative vision with a portfolio showcasing campaigns from brief to launch.
• Deep understanding of internet culture and consumer behavior with agility to trends.
• Strong analytical skills for measuring engagement and optimizing campaigns.

Responsibilities

• Lead strategy for consumer engagement and growth across core offerings.
• Own the campaign calendar for owned channels, testing messaging, targeting, and audience segments.
• Drive awareness through paid and organic social channels by developing native content.
• Serve as a creative leader by setting the vision and collaborating with design teams.
• Capitalize on cultural moments to create timely, engaging campaigns.
• Use user-generated content to build authentic marketing across channels.
• Collaborate with Product Marketing to strengthen launches and user experiences.
• Develop and optimize growth experiments using A/B testing and analytics.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

A/B testing

Analytics

Paid social

Organic social

Tools

Braze

Job description

Ladders is seeking a Senior Growth Marketing Manager, Consumer to shape growth and engagement across owned and paid channels. You will partner with creative, product marketing, and design teams to deliver campaigns that feel culturally relevant and performance-driven.

The role emphasizes lifecycle, social, and content-led marketing with a strong analytics backbone and hands-on execution. Remote, US-focused, with competitive compensation.