Remote Growth Marketing Director: Demand Gen & Lifecycle

Ladders; United States; Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Health insurance

401k plan

One Medical membership

Flexible vacation policy

Paid sick days

Paid holidays

Paid bereavement leave

Paid family leave

Commuter and FSA plans

Job summary

Ladders is seeking a Director, Performance and Growth Marketing to lead demand generation, paid media, and lifecycle programs that drive pipeline growth and audience engagement. You will partner with marketing and sales to optimize campaigns, align planning, and connect activity to measurable revenue outcomes.

The role offers remote work in the United States with a compensation range of $125,000–$150,000 annually, plus meaningful equity and health benefits.

Qualifications

• 8+ years in B2B demand generation or related roles.
• Hands-on experience with Salesforce Marketing Cloud or similar enterprise marketing automation platform
• Proven track record managing paid media programs with budget ownership
• Experience with lead flow, routing, and defining MQL/lead scoring with Sales
• Familiarity with account-based or territory-based marketing
• Strong analytical and attribution reporting skills
• Practical use of AI tools for analysis and workflow automation

Responsibilities

• Own the annual and quarterly demand generation plan in collaboration with marketing and sales leadership
• Manage performance across Google Ads, LinkedIn, and other social media campaigns, including budget and audience strategy
• Administer Salesforce Marketing Cloud operations, ensuring accurate audience segmentation and deliverability
• Design the lead routing process from Salesforce campaigns to sales account executive notifications
• Oversee lifecycle and nurture programs for prospects and current customers, ensuring compliance and effective communication
• Report weekly and monthly metrics on leads, funnel performance, and pipeline to marketing leadership and executives
• Define the attribution approach and connect marketing spend to traffic and leads

Skills

B2B demand generation

Paid media management

Salesforce Marketing Cloud

Lifecycle marketing

Analytics & attribution

Lead routing / MQLs

Budget ownership

AI tools (Claude)

Cross-functional leadership

Tools

Google Ads

LinkedIn Ads

Job description

Ladders is seeking a Director, Performance and Growth Marketing to lead demand generation, paid media, and lifecycle programs that drive pipeline growth and audience engagement. You will partner with marketing and sales to optimize campaigns, align planning, and connect activity to measurable revenue outcomes.

The role offers remote work in the United States with a compensation range of $125,000–$150,000 annually, plus meaningful equity and health benefits.