Remote Senior Performance Creative Lead for Growth

Ladders; United States; Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Wellness coaching

5 months parental leave

Unlimited PTO (10-day minimum)

401(k) match

Stock options

Free subscription

Focus Fridays

Job summary

Ladders is seeking a Senior Manager, Performance Creative to drive performance-focused creative efforts for customer acquisition and growth. The role collaborates with growth marketing, creative, and leadership teams to enhance campaign performance across paid digital channels while guiding a creative team and external partners.

The role emphasizes building scalable testing systems, operational excellence, and clear communication of strategies to senior leadership, with a strong track record in

Qualifications

• 7+ years in performance creative or growth marketing.
• 3+ years managing creative teams (strategists and designers).
• Proven track record of improving acquisition efficiency on Meta, TikTok.
• Experience directing multiple external creative agencies and influencer programs.
• Strong grasp of creative testing methodologies and performance metrics.
• Background in building creative operations and processes.
• Familiarity with regulatory processes in health or wellness sectors.

Responsibilities

• Own creative performance outcomes focusing on customer acquisition cost and efficiency metrics.
• Set the strategy and roadmap for performance creative aligned with business goals.
• Lead and develop a team of creatives, providing feedback and strategic guidance.
• Direct external creative partners, ensuring quality and accountability.
• Run a disciplined testing program to optimize creative performance.
• Build scalable systems for creative operations and knowledge sharing.
• Approve and communicate performance creative strategies to senior leadership.

Skills

Performance marketing

Growth marketing

Creative strategy

Team leadership

Digital advertising

Tools

Meta Ads

TikTok Ads

Job description

Ladders is seeking a Senior Manager, Performance Creative to drive performance-focused creative efforts for customer acquisition and growth. The role collaborates with growth marketing, creative, and leadership teams to enhance campaign performance across paid digital channels while guiding a creative team and external partners.

The role emphasizes building scalable testing systems, operational excellence, and clear communication of strategies to senior leadership, with a strong track record in