Head of Pro AV Sales & Channel Strategy (Western US)

Planar Systems; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401k match

Paid holidays

PTO

EAP

FSA

Job summary

Planar Systems, in the Western United States, seeks a seasoned sales leader to drive growth in proAV markets. You will build and mentor a regional team, shape strategy, and close key deals across LED and LCD display ecosystems.

This role demands strong communication, forecast accuracy, and the ability to partner with marketing, channel partners, and manufacturers’ reps to expand coverage and revenue.

Qualifications

• Bachelor’s degree in business or related field or equivalent experience.
• 5+ years of technology sales leadership experience (3+ years in proAV).
• Experience selling LED/LCD displays and large flat panels.
• Experience in proAV sales via the integration channel preferred.
• Strong communication and presentation skills.
• Proficiency with Microsoft Office; Salesforce.com preferred.

Responsibilities

• Refine and execute sales strategy to meet business goals in the Western territory.
• Develop assigned team including account managers and applications engineers.
• Establish performance measures for managers and partners.
• Contribute to pricing decisions with market intelligence.
• Identify and recruit top resellers and industry thought-leaders.
• Lead joint sales calls, trainings, demos, and tradeshows.
• Develop channel marketing programs with outbound marketing.
• Contribute to ongoing business strategy analysis and refinement.
• Maintain showroom strategy across the region.
• Develop forecast reporting and communicate updates to leadership.
• Share market and product information with leadership.

Skills

Sales leadership

Strategic planning

Forecasting

Negotiation

Education

Bachelor’s degree in business

Equivalent experience

Tools

Salesforce.com

MS Office

Job description

Planar Systems, in the Western United States, seeks a seasoned sales leader to drive growth in proAV markets. You will build and mentor a regional team, shape strategy, and close key deals across LED and LCD display ecosystems.

This role demands strong communication, forecast accuracy, and the ability to partner with marketing, channel partners, and manufacturers’ reps to expand coverage and revenue.