West Region ProAV Sales Director

Planar Systems; Denver (CO); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

75% employer-paid medical

Dental/vision coverage

Disability & life insurance

401k match

Paid holidays

PTO

Employee Assistance Program

Flexible Spending Account

Job summary

Planar Systems in Denver-based office seeks a technology sales leader to drive Western US strategy for LED/LCD displays and large-format panels. You will build and guide a field team, recruit top resellers, and forge strong channel partnerships to expand market share.

Reporting to executive leadership, you will forecast performance, refine pricing with market intelligence, and oversee showroom initiatives while traveling 60–80% to partner sites and customers.

Qualifications

• Bachelor’s degree in business or related field or equivalent experience preferred.
• Minimum of five years of technology sales leadership experience, which includes at least 3 years of proAV experience (required).
• Prior sales experience with LED and LCD displays, as well as large flat panels preferred.
• Prior experience in proAV sales through the integration channel preferred.
• Track record of demonstrated success selling and forecasting sales in the territory required.
• Demonstrated effective communication skills; oral, written and presentation skills are required.
• Proficiency in Microsoft Office applications required. Preference for prior experience using Salesforce.com.
• Preference for experience with contemporary productivity and communication tools (eg Skype, Social Media, telepresence, etc)

Responsibilities

• Refine and execute sales strategy to meet business goals in the Western territory.
• Develop assigned team including account managers and applications engineers for sales related skills, business acumen and product knowledge.
• Establish performance measures and evaluate effectiveness of assigned sales account managers, regional technical sales roles such as Applications Engineers, channel partners, Manufacturers’ Reps, and programs.
• Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback.
• Identify, recruit, attain, and manage the best resellers and industry thought-leaders in the territory.
• Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in tradeshows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace.
• Actively contribute to the development of channel marketing programs - work with outbound marketing to develop and implement channel marketing programs and sales tools that grow revenue within the channel.
• Actively contribute to the ongoing analysis, refinement and execution of business strategies.
• Responsible for developing, executing and maintaining a successful showroom strategy across the region.
• Develop and maintain forecast reporting and provider regular and accurate updates to leadership.
• Communicate market and product information to business leadership team.

Skills

Sales leadership

Team leadership

Strategic planning

Forecasting

Communication

Salesforce

MS Office

ProAV knowledge

Education

Bachelor's degree in Business or related field

Tools

Salesforce

MS Excel

PowerPoint

Job description

Planar Systems in Denver-based office seeks a technology sales leader to drive Western US strategy for LED/LCD displays and large-format panels. You will build and guide a field team, recruit top resellers, and forge strong channel partnerships to expand market share.

Reporting to executive leadership, you will forecast performance, refine pricing with market intelligence, and oversee showroom initiatives while traveling 60–80% to partner sites and customers.