ProAV Sales Director – Digital Signage (West US)

Planar Systems; Los Angeles (CA); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Medical + Dental

Vision coverage

401k match

Paid holidays

15 days PTO

EAP

FSA

Job summary

Planar Systems is seeking a seasoned sales leader to drive growth in the Western United States. This role builds and guides a team of account managers and applications engineers to expand market share for large LED, LCD displays, and digital signage solutions.

The ideal candidate brings 5+ years in technology sales leadership, with at least 3 years in proAV and extensive channel experience. Expect travel and a hands-on, strategy-focused role that supports marketing and product initiatives.

Qualifications

• Bachelor’s degree in business or related field; equivalent experience accepted.
• Minimum of five years of technology sales leadership experience, including at least 3 years of proAV experience.
• Prior sales experience with LED/LCD displays and large flat panels is preferred.
• Experience in proAV sales via the integration channel is preferred.

Responsibilities

• Refine and execute sales strategy to meet business goals in the Western territory.
• Develop assigned team including account managers and applications engineers for sales skills and product knowledge.
• Establish performance measures and evaluate effectiveness of sales roles and programs.
• Contribute to pricing decisions by providing market intelligence and feedback.
• Identify and recruit resellers and industry thought-leaders in the territory.
• Lead joint sales calls, trainings, product demonstrations, and trade shows to win in the market.

Skills

Technology sales leadership

ProAV sales

SFDC/Salesforce

MS Office proficiency

Education

Bachelor’s degree in business or related field

Tools

Salesforce.com

Microsoft Office

Job description

Planar Systems is seeking a seasoned sales leader to drive growth in the Western United States. This role builds and guides a team of account managers and applications engineers to expand market share for large LED, LCD displays, and digital signage solutions.

The ideal candidate brings 5+ years in technology sales leadership, with at least 3 years in proAV and extensive channel experience. Expect travel and a hands-on, strategy-focused role that supports marketing and product initiatives.