Head of Performance Marketing: PPC & SEO (Remote)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 130,000 - 190,000; Full time

Job summary

Blacksmith Agency seeks a Director of Performance Marketing to lead PPC and SEO for multifamily, B2B and technical clients. This is a management seat, not an IC role, and you will own the department's strategy and outcomes.

You will guide the PPC and SEO strategists, set quality standards for audits and reporting, own channel budgets as accounts scale, and present credible delivery to clients and sales. Hiring plans for the team happen within a quarter.

Qualifications

• 7+ years of paid media and SEO experience.
• Experience leading a small team of strategists.
• Ability to own channel strategy and budget allocation.

Responsibilities

• Set quality standards and audits for work delivered by the team.
• Own channel strategy and budget allocation as accounts scale.
• Lead client calls and present results with honesty and clarity.
• Oversee hiring and conduct first-round interviews within a quarter.

Skills

Team leadership

Paid media

SEO

Client communication

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Director of Performance Marketing to lead PPC and SEO for multifamily, B2B and technical clients. This is a management seat, not an IC role, and you will own the department's strategy and outcomes.

You will guide the PPC and SEO strategists, set quality standards for audits and reporting, own channel budgets as accounts scale, and present credible delivery to clients and sales. Hiring plans for the team happen within a quarter.