Performance Marketing Lead — PPC & SEO

Blacksmith Agency LLC; Houston (TX); Remoto; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work (USA, Canada or South Afro

Descrizione del lavoro

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Head of Performance Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels.

Right now nobody owns this function, which is the whole reason this seat is open. This is a management seat, not a senior individual contributor one. You own channel strategy and where budget goes as accounts scale.

Competenze

• 7+ years across paid media and SEO.
• Ability to own channel strategy and budget allocation.
• Experience managing multiple accounts with agency context.
• Comfort with client-facing ownership when accounts underperform.
• Proven track record turning around at least one account.

Mansioni

• Set quality bar and audits for work output.
• Define reporting standards and ensure honesty in results.
• Own client results and GA4 attribution accuracy.
• Lead escalation for at-risk accounts and direct strategists.
• Define channel strategy and budget allocation as accounts scale.
• Communicate capabilities to sales and support hiring plan.
• Conduct first-round interviews for team hires.

Conoscenze

Strategic leadership

Paid media

SEO

Client communication

Strumenti

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Descrizione del lavoro

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Head of Performance Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels.

Right now nobody owns this function, which is the whole reason this seat is open. This is a management seat, not a senior individual contributor one. You own channel strategy and where budget goes as accounts scale.