Director, Performance Marketing — Remote

Blacksmith Agency LLC; Richmond (VA); Remote; USD 150,000 - 210,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead our PPC and SEO efforts. You will oversee the strategists, set quality standards, and own channel strategy and budget decisions as accounts scale. This is a management seat, not an IC role.

You will be the client-facing owner, ensuring accurate reporting and GA4 integrity, and you will drive the hiring plan for the department while collaborating with leadership. Remote work is available for major markets.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading a small team and driving performance.
• Ability to own channel strategy across PPC and SEO.
• Strong client-facing skills and communication.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Lead PPC and SEO strategists and set quality standards.
• Ensure honest reporting and GA4 accuracy.
• Be the client-facing owner during underperformance.
• Oversee hiring plan and conduct first-round interviews.

Skills

Leadership

Strategic planning

Cross-channel management

Client relationship management

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Performance Marketing to lead our PPC and SEO efforts. You will oversee the strategists, set quality standards, and own channel strategy and budget decisions as accounts scale. This is a management seat, not an IC role.

You will be the client-facing owner, ensuring accurate reporting and GA4 integrity, and you will drive the hiring plan for the department while collaborating with leadership. Remote work is available for major markets.