Remote Head of Performance Marketing & Strategy

Blacksmith Agency LLC; Nashville (TN); Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Performance Marketing to lead our PPC and SEO teams. This is a management seat responsible for channel strategy, budget allocation, and overall department performance.

The PPC and SEO strategists report to you, while your job is to set quality standards, review outputs, and drive client results. You will own client-facing accountability, escalate when accounts are at risk, and participate in hiring for the department, including first-round interviews within

Qualifications

• 7+ years across paid media and SEO.
• Agency experience carrying many accounts at once.
• Strong client-facing communication.
• Proficient with Google Ads, GA4, Search Console, Meta, and Microsoft Ads.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Define quality standards and audits for the team.
• Ensure honest client reporting and GA4 accuracy.
• Diagnose underperformance and direct strategists to fix it.
• Lead hiring for the department and conduct first-round interviews.
• Be the client-facing owner for underperforming accounts.

Skills

Strategic leadership

Paid media management

SEO

Account management

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Head of Performance Marketing to lead our PPC and SEO teams. This is a management seat responsible for channel strategy, budget allocation, and overall department performance.

The PPC and SEO strategists report to you, while your job is to set quality standards, review outputs, and drive client results. You will own client-facing accountability, escalate when accounts are at risk, and participate in hiring for the department, including first-round interviews within