Head of Marketing Ops & MarTech — PLG & Data-Driven

Lightning AI; San Francisco (CA); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Health coverage

Meaningful equity

401k matching

Unlimited PTO

Winter break

Parental & family leave

Learning allowance

Wellness stipend

Sabbatical program

Hybrid work model

Job summary

Lightning AI, a San Francisco/New York hybrid company, seeks a Senior Lead of Marketing Operations & MarTech to build and scale global marketing technology architecture, data infrastructure, and operational workflows. You’ll enable high-velocity campaigns, robust analytics, and data governance across the go-to-market engine.

Reporting to the CMO, you’ll own the stack and governance. This role drives lead lifecycle, account routing, and performance reporting to maximize ROI across channels, with

Qualifications

• 10+ years in Marketing Operations/MarTech or RevOps in high-growth B2B SaaS.
• Expertise in Marketo/HubSpot, Salesforce, CDPs, and attribution tools.
• Strong data governance, GDPR/CCPA compliance, and data hygiene practices.
• Proven ability to design multi-touch attribution and executive dashboards.

Responsibilities

• Architect and manage global Marketing Ops vision, stack, and integrations.
• Lead procurement, rollout, and optimization of MarTech software and vendors.
• Establish data governance, hygiene, incl. GDPR/CCPA compliance.
• Define lead/account routing, scoring, funnels, and SLA tracking with SalesOps.
• Develop analytics, attribution, and ROI dashboards for exec leadership.
• Partner with Demand Gen, Product Marketing, and Field Marketing.
• Support PLG initiatives via telemetry integrations with marketing workflows.
• Oversee budget operations, procurement, and financial tracking.
• Hire and scale a world-class Marketing Ops team.

Skills

Marketing Operations

MarTech architecture

Salesforce CRM

Marketo

HubSpot

CDPs

Data governance

GDPR/CCPA compliance

PLG integration

Analytics & reporting

Tools

Salesforce CRM

Marketo

HubSpot

Snowflake

BigQuery

CDP tools

Bizible

Adobe Attribution

APIs & webhooks

Job description

Lightning AI, a San Francisco/New York hybrid company, seeks a Senior Lead of Marketing Operations & MarTech to build and scale global marketing technology architecture, data infrastructure, and operational workflows. You’ll enable high-velocity campaigns, robust analytics, and data governance across the go-to-market engine.

Reporting to the CMO, you’ll own the stack and governance. This role drives lead lifecycle, account routing, and performance reporting to maximize ROI across channels, with