Marketing Operations & Analytics Leader

Cohere; United States; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Lunch stipend $75 weekly

Health, dental & mental health budgets

RRSP matching / 401K / Pension

6 weeks vacation

Parental leave top-up

Enrichment benefits & education stiped

Office offsite travel budget

Home office stipend $500

Job summary

Cohere seeks a senior leader to own marketing operations and analytics, shaping the martech stack, attribution, and budget governance. You’ll collaborate with Revenue Ops, Sales Ops, and Product Marketing to drive pipeline insights and data-driven decisions.

The role oversees a growing marketing tech team and data governance across platforms. You’ll own systems like Marketo, Salesforce, Looker, GA4, and 6sense end-to-end, ensuring clean data, scalable dashboards, and repeatable reporting for

Qualifications

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company.
• Managed a marketing operations and analytics team with martech budget and hiring responsibility.
• Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and sync between systems.
• Owned a multi-touch attribution model end-to-end and defended definitions to CFO or executives.
• SQL, and comfort in a governed BI layer like Looker to verify numbers.
• Led data side of an account-based motion, including hygiene for target account lists.
• Collaborated closely with Revenue Operations and Sales Operations without duplicating work.
• Experience in enterprise, regulated or public-sector buying environments (GDPR/CASL handling).
• You already use AI and automation in your team’s workflows.

Responsibilities

• Own marketing operations, automation, analytics and data operations staff and scale the stack.
• Own the martech stack and ensure data integrity across campaigns, forms, and routing.
• Define and defend attribution methodology; present pipeline contributions to leadership quarterly.
• Build and govern data structures to support marketing metrics and reconciliation with governed accounts.
• Manage budgets, headcount, and planning numbers; align marketing with sales in pipeline reporting.
• Deliver the first-year milestones: governance dashboards, data quality, and scalable lead routing.

Skills

Marketing ops

Marketing analytics

Team leadership

Budget planning

SQL

ABM experience

Revenue Ops collaboration

Enterprise buying

AI in GTM

Tools

Marketo

Salesforce

Looker

GA4

6sense

Job description

Cohere seeks a senior leader to own marketing operations and analytics, shaping the martech stack, attribution, and budget governance. You’ll collaborate with Revenue Ops, Sales Ops, and Product Marketing to drive pipeline insights and data-driven decisions.

The role oversees a growing marketing tech team and data governance across platforms. You’ll own systems like Marketo, Salesforce, Looker, GA4, and 6sense end-to-end, ensuring clean data, scalable dashboards, and repeatable reporting for