Marketing Operations Lead for PLG & Growth Automation

Factory; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Factory in San Francisco is hiring a Marketing Operations Lead to build and scale the marketing operations function, owning the tech stack, data, and workflows across marketing roles and the product experience.

You will drive campaign operations, lead lifecycle programs, attribution, and documentation while partnering with Marketing, Sales, Product, Data, Engineering, and Operations to enable growth. The role is in-office five days a week at our SF headquarters.

Qualifications

• 5+ years of experience in Marketing Operations or a related function.
• Strong hands-on administration experience with Marketo or HubSpot.
• Experience administering and operationalizing Salesforce CRM.
• Experience building marketing operations in an enterprise SaaS environment.

Responsibilities

• Build and administer the marketing automation platform and other marketing technology stack.
• Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
• Create clear documentation, governance, and measurement standards for the marketing ecosystem.
• Own definitions and implementation of marketing-related data structures and metrics.
• Build the operational foundation for product-led growth, including user journeys and lifecycle workflows.
• Translate business requirements into reliable automations, integrations, data flows, and processes.
• Find novel ways to use Factory droids to streamline marketing workflows.
• Partner with the broader GTM Strategy & Operations team while owning Marketing and PLG Operations.
• Own privacy and compliance implementation for marketing (GDPR, CCPA/CPRA).
• Design for scale while keeping the team lean, automated, and high leverage.

Skills

Marketing operations

AI fluency

Cross-functional collaboration

Technical mindset

Tools

Marketo

HubSpot

Salesforce

Job description

Factory in San Francisco is hiring a Marketing Operations Lead to build and scale the marketing operations function, owning the tech stack, data, and workflows across marketing roles and the product experience.

You will drive campaign operations, lead lifecycle programs, attribution, and documentation while partnering with Marketing, Sales, Product, Data, Engineering, and Operations to enable growth. The role is in-office five days a week at our SF headquarters.