Strategic Marketing Operations Leader (PLG)

Netlify; United States; Remote; USD 155,000 - 210,000; Full time

Job summary

Netlify is seeking a Senior Marketing Operations Manager to own the operational foundation behind our growth. You’ll connect HubSpot, Salesforce, product data, and analytics to power scalable marketing programs and trusted visibility for GTM partners.

You will build and own the marketing automation platform end-to-end, establish attribution across journeys, and deliver dashboards for executive decision-making. This is a fully distributed company—remote work across US locations is supported.

Qualifications

• 7+ years of experience in Marketing Operations or a closely related discipline.
• Deep experience with marketing automation platforms and CRM systems (HubSpot, Marketo, Eloqua, Salesforce).
• Experience designing segmentation, lifecycle, and operational approaches at scale.
• Experience with high-volume email programs, deliverability, and audience management.

Responsibilities

• Execute on the Marketing Operations roadmap, translating priorities into scalable systems, processes, and programs.
• Own our marketing automation platform end to end, including workflows, lifecycle stages, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build and maintain connections between marketing automation, Salesforce, product data, and analytics to understand and engage users across the journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.
• Build reporting and self-service dashboards for Marketing and GTM partners to support weekly, monthly, and executive decision-making.
• Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers.
• Build experimentation infrastructure that allows marketers to launch, measure, and learn from tests with minimal engineering support.
• Own the operational health of the MarTech stack, including integrations, data flows, governance, and vendor relationships.
• Establish scalable practices for high-volume email operations, including audience management, deliverability, and safeguards for customer experience.
• Turn large datasets into actionable recommendations, identifying friction or drop-off and partnering with teams to improve conversion.
• Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on value and ROI.

Job description

Netlify is seeking a Senior Marketing Operations Manager to own the operational foundation behind our growth. You’ll connect HubSpot, Salesforce, product data, and analytics to power scalable marketing programs and trusted visibility for GTM partners.

You will build and own the marketing automation platform end-to-end, establish attribution across journeys, and deliver dashboards for executive decision-making. This is a fully distributed company—remote work across US locations is supported.