Head of D2C Growth & E‑Commerce — NYC Equity

W3Global; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity

Health insurance

Paid time off

Product allowance

Job summary

W3Global in New York City is seeking a Head of D2C Growth & E-Commerce to own the direct-to-consumer business and drive the next growth phase. You will lead customer acquisition, paid advertising, e-commerce performance, and retention efforts, working closely with the founders to shape strategy and execute with autonomy.

This role demands a data-driven, entrepreneurial leader who can scale campaigns across Meta and Google, optimize the Shopify store, and build scalable systems with external

Qualifications

• 3+ years of growth marketing, performance marketing, or e-commerce experience.
• Proven ability to scale paid ads across Meta and Google.
• Strong Shopify and Klaviyo knowledge; solid e-commerce analytics.
• Excellent ownership of strategy and execution across channels.

Responsibilities

• Own D2C revenue growth and acquisition economics.
• Develop and execute multi-channel growth strategy across CAC, LTV, and margins.
• Lead paid media strategy for Meta and Google, with agency collaboration.
• Oversee Shopify storefront optimization, launches, and promotions.
• Build and optimize email/SMS/retention programs (Klaviyo).
• Establish KPIs, dashboards, and performance reviews.
• Collaborate with founders on budgets and targets.

Skills

Growth marketing

Performance marketing

Analytics

Branding & storytelling

Project management

E-commerce strategy

Tools

Shopify

Klaviyo

Google Ads

Meta/Facebook Ads

Analytics platforms

Job description

W3Global in New York City is seeking a Head of D2C Growth & E-Commerce to own the direct-to-consumer business and drive the next growth phase. You will lead customer acquisition, paid advertising, e-commerce performance, and retention efforts, working closely with the founders to shape strategy and execute with autonomy.

This role demands a data-driven, entrepreneurial leader who can scale campaigns across Meta and Google, optimize the Shopify store, and build scalable systems with external