D2C Growth Architect & E-Commerce Leader - NYC In-Office

Crew Dog Co.; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Product allowance

Equity: stock options

Job summary

Crew Dog Co. is seeking a Head of D2C Growth & E-Commerce to own direct-to-consumer revenue and scale its growth in NYC. You will lead customer acquisition, paid advertising, e-commerce performance, and retention strategies, working directly with the founders.

This is a highly entrepreneurial role with autonomy to test ideas and build systems. Based in New York City, the role is fully in-person five days a week.

Qualifications

• 3+ years of growth/e-commerce marketing experience.
• Proven ability to scale paid advertising across Meta and Google.
• Strong Shopify and e-commerce analytics understanding.
• Proactive, entrepreneurial approach with ownership of strategy and execution.

Responsibilities

• Take ownership of D2C revenue growth and CAC/CLTV optimization.
• Develop and execute growth strategies across acquisition, conversion, and retention.
• Analyze CAC, LTV, contribution margins, and marketing efficiency.
• Establish KPIs, reporting, and performance reviews.
• Identify new growth channels and marketing opportunities.
• Collaborate with founders on budgets, targets, and priorities.
• Build scalable systems and partnerships to support long-term growth.

Skills

Growth marketing

Paid advertising

E-commerce analytics

Shopify

Tools

Klaviyo

Shopify

Google Ads

Meta Ads

Job description

Crew Dog Co. is seeking a Head of D2C Growth & E-Commerce to own direct-to-consumer revenue and scale its growth in NYC. You will lead customer acquisition, paid advertising, e-commerce performance, and retention strategies, working directly with the founders.

This is a highly entrepreneurial role with autonomy to test ideas and build systems. Based in New York City, the role is fully in-person five days a week.