DTC Growth Director — Shopify & Growth Strategy

R2 Global; United States; Sur place; USD 150 000 - 200 000; Plein temps

Résumé du poste

R2 Global is seeking a Director of DTC Growth to lead the company’s eCommerce strategy across Shopify, overseeing operations from store management to analytics, subscriptions, and customer experience.

You will build a high-performing team, drive revenue growth, optimize conversions, and align ecommerce goals with overall business objectives, leveraging Google Analytics, SEO, and paid/organic channels.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role.
• Expert knowledge of DTC platforms from scratch, particularly on Shopify.
• Experience launching subscription programmes.
• Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
• Excellent leadership, project management, and communication skills.

Responsabilités

• Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
• Lead digital initiatives that enhance the brand’s online presence and customer journey.
• Collaborate with executive leadership to align eCommerce goals with broader business objectives.

Connaissances

eCommerce leadership

Shopify

Digital marketing

A/B testing

Analytics

UX/UI

Team leadership

Formation

Bachelor’s in Marketing or related

MBA preferred

Outils

Shopify Analytics

Google Analytics

SEO tools

Description du poste

R2 Global is seeking a Director of DTC Growth to lead the company’s eCommerce strategy across Shopify, overseeing operations from store management to analytics, subscriptions, and customer experience.

You will build a high-performing team, drive revenue growth, optimize conversions, and align ecommerce goals with overall business objectives, leveraging Google Analytics, SEO, and paid/organic channels.