DTC Growth Lead: Performance & Creative Scaling

ScaleJet | eCommerce Recruitment agency; Miami (FL); Remote; USD 120,000 - 200,000; Full time

Job summary

Fabula, a fast-growing D2C coffee brand in the United States, seeks a Head of Growth to own performance media and creative strategy. You’ll manage Meta campaigns, identify winning angles, and build a rapid testing pipeline.

You will work hands-on with copy, hooks, and landing pages to drive full-funnel performance. We expect 4–6+ years in D2C/eCommerce growth, proven success as a Meta buyer, and a strong background in direct-response marketing.

Qualifications

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies
• Proven Meta media buyer who has personally managed and scaled campaigns (at least $250k/month)
• Equally strong on creative strategy and performance marketing
• Deep experience with direct-response advertising and customer psychology
• Able to quickly diagnose account, creative, and funnel data and prescribe changes
• Experience scaling DTC/eCommerce brands, not B2B or SaaS
• Hands-on with copy, hooks, scripts, and landing page writing
• Experience with advertorials, VSLs, or aggressive direct-response funnels
• Experience with Outbrain or Taboola
• AI-native: uses AI daily to accelerate research, ideation, and execution

Responsibilities

• Own and scale Meta campaigns with documented ROAS improvements
• Identify winning angles, hooks, messaging, formats and concepts from data and research
• Build and manage a systematic creative testing pipeline
• Analyze full-funnel performance from ad to landing page to optimize acquisition
• Mine reviews and sources for new angles and opportunities
• Brief and manage UGC creators, editors, and designers while contributing scripts and copy
• Make daily decisions on what to scale, iterate, or kill based on key metrics
• Scale proven creative and media-buying strategies into higher profitable spend
• Improve conversion assets and landing pages to boost funnel performance
• Use AI to accelerate research, ideation, scripting, production, analysis, and workflows

Skills

Meta media buying

Creative strategy

Direct-response advertising

AI-native

Analytical

D2C/eCommerce experience

Tools

Outbrain

Taboola

Job description

Fabula, a fast-growing D2C coffee brand in the United States, seeks a Head of Growth to own performance media and creative strategy. You’ll manage Meta campaigns, identify winning angles, and build a rapid testing pipeline.

You will work hands-on with copy, hooks, and landing pages to drive full-funnel performance. We expect 4–6+ years in D2C/eCommerce growth, proven success as a Meta buyer, and a strong background in direct-response marketing.