Head of Customer Marketing & Solutions Growth

BairesDev; United States; Remote; MXN 2,235,000 - 3,352,000; Full time

Benefits offered by this job

100% remote

USD or local currency compensation

Hardware and software setup for work

Flexible hours

Parental leaves and vacations

Mentorship and growth opportunities

Diverse, multicultural environment

Job summary

BairesDev is seeking a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company.

This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for service lines and new offerings.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one‑pagers, and proposals used by Sales.
• Lead Customer Marketing and Events, building upsell and cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

B2B marketing

Leadership

Product marketing

ABM

Copy management

Education

Bachelor's degree

Job description

BairesDev is seeking a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company.

This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client