Head of Customer Marketing & Growth

BairesDev; The Woodlands (TX); Remote; USD 140,000 - 230,000; Full time

Benefits offered by this job

Home office setup

PTO & leave

Competitive pay

Healthcare coverage

Life Insurance

401K Plan

Diverse culture

Top 1% talent

Mentorship program

Growth opportunities

Job summary

BairesDev is seeking a Head of Marketing to create and lead a new Customer Marketing area, reporting to the CMO. You will inherit a team across three functions and define the strategy from day one, collaborating with executives in Sales, Client Engagement, Delivery, and Marketing to drive growth.

You will own product marketing, lead the Sales Collateral and Copywriting teams, and drive customer marketing, events, and advocacy programs with revenue targets.

Qualifications

• 8+ years of B2B marketing experience including 4+ years in a leadership role.
• 3+ years hands-on as Product Marketing Manager or Director owning positioning, messaging, launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsibilities

• Define positioning and messaging for go-to-market plans for service lines and new offerings; monitor competitive intelligence.
• Lead Sales Collateral and Copywriting teams; deliver pitch decks, case studies, one-pagers, and proposals used by Sales.
• Lead Customer Marketing and Events; build upsell/cross-sell campaigns and client references with revenue targets.
• Build the new area by hiring; define KPIs such as collateral adoption, pipeline influence, and revenue from existing accounts.
• Partner with Sales leadership to identify win-rate gaps and close them via messaging, collateral, and enablement.

Skills

B2B marketing

Leadership

Product marketing

ABM campaigns

Copy management

Education

Bachelor's degree in Marketing

Job description

BairesDev is seeking a Head of Marketing to create and lead a new Customer Marketing area, reporting to the CMO. You will inherit a team across three functions and define the strategy from day one, collaborating with executives in Sales, Client Engagement, Delivery, and Marketing to drive growth.

You will own product marketing, lead the Sales Collateral and Copywriting teams, and drive customer marketing, events, and advocacy programs with revenue targets.