Head of Customer Marketing & Solutions Growth

BairesDev; New Jersey; À distance; USD 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

Work-from-home hardware setup

PTO & parental leave

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Diverse and multicultural environment

Mentorship and growth opportunities

Résumé du poste

BairesDev is seeking a senior leader to build and run a new Customer Marketing area, reporting to the CMO. You will shape strategy, people, and programs across three functions, aligning with Sales, Client Engagement, Delivery, and Marketing from day one.

You will own messaging, drive go-to-market plans for service lines, lead the Sales Collateral and Events teams, and build measurable KPIs to grow revenue from existing accounts.

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Responsabilités

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

Connaissances

B2B marketing leadership

Product marketing management

Copy management

Client marketing campaigns

Formation

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Description du poste

BairesDev is seeking a senior leader to build and run a new Customer Marketing area, reporting to the CMO. You will shape strategy, people, and programs across three functions, aligning with Sales, Client Engagement, Delivery, and Marketing from day one.

You will own messaging, drive go-to-market plans for service lines, lead the Sales Collateral and Events teams, and build measurable KPIs to grow revenue from existing accounts.