Head of Business Analytics & Insight Strategy

Omnicom Media; Los Angeles (CA); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Media is seeking a senior business analytics leader to partner with planning and investment teams. You will identify business problems, develop analytics roadmaps, and lead consumer segmentation and audience identification to drive measurable outcomes.

You will become a trusted advisor on audience strategy, measurement, and data-driven advertising, translating complex analytics into actionable data stories for executive clients.

Qualifications

• Experience applying marketing analytics to client campaigns and business outcomes.
• Strong leadership and client-facing skills in analytics projects.
• Expertise in audience segmentation, measurement, and data-driven strategy.
• Ability to translate complex analytics into actionable business insights.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and analytics.

Skills

Marketing analytics

Audience marketing

Data-driven advertising

Leadership

Client relationships

Communication

Education

University degree

11+ years analytics experience

Job description

Omnicom Media is seeking a senior business analytics leader to partner with planning and investment teams. You will identify business problems, develop analytics roadmaps, and lead consumer segmentation and audience identification to drive measurable outcomes.

You will become a trusted advisor on audience strategy, measurement, and data-driven advertising, translating complex analytics into actionable data stories for executive clients.